AI extended sales team · Built in Frankfurt

Your reps close bigger deals. Because they have a champion in the room.

Sales Gym coaches your sales team live during the call — surfacing the right objection response, the right case study, the closing line — while your reps stay fully in command of the conversation. DSGVO-native. Made in Frankfurt.

Book a 30-min demo → See Champion Mode

+23%

Win rate on coached negotiations

3.2×

Activity per SDR per day

94%

Forecast accuracy (was 71%)

DSGVO-compliant by default Frankfurt hosting Flat team pricing

Mid-negotiation, the AI surfaces three responses ranked by approach. The rep picks one and delivers it as their own. — Champion Mode, live

salesgym.app / champion-mode / negotiation

⚔ Champion Mode · Live

Objection detected · 0.8s ago

"Your price is 20% above our budget."

SPEAKER: M. Schäfer, GM ⚠ stress signal +12%

REFRAME VALUE

"Let's frame the investment against the €380K annual downtime we identified last week. ROI in 4 months."

PHASE / PACKAGE

"We could isolate Phase 1 at €72K, Phase 2 in six months. Would that fit your current budget?"

TRADE CONCESSION

"We can reach 5% off — against a 36-month commitment with prepayment. Negotiable?"

DEAL VALUE

€120,000

CLOSE PROBABILITY

72% ↑ 8%

Trusted by ambitious teams across DACH

M ·Müller Maschinen S ·Schäfer Verpackung B ·Berner Technik N ·Nordwest Logistik +12more

Champion Mode · the differentiator

Even a junior rep walks into a €120K negotiation as a champion.

No other AI sales platform does this. Apollo automates emails. Outreach manages cadences. Champion Mode is in the room with your rep when it matters.

i. The night before, a briefing pack lands on the rep's iPad: every attendee profiled, every likely objection pre-answered, the customer's BATNA estimated, your walk-away point calculated.
ii. During the meeting, a silent side panel transcribes live, extracts signals (pain confirmed, budget hint, competitor mentioned), and surfaces the next question — invisible to the customer.
iii. When an objection lands, three responses appear ranked by approach — reframe value, phase the deal, trade a concession. The rep picks one and delivers it. The customer never knows.
iv. On the phone, a calm whisper coach speaks only in the gaps: "ask about budget cycle," "objection incoming," "strong, keep going." Mutable with one tap. Loved within two weeks.
v. After the call, the recap email is drafted, action items extracted, CRM updated, deal score adjusted. Total post-call admin: 90 seconds.

10:14 · Live demo Schäfer Verpackung · 22 min

M. Schäfer · GM

"...we have three lines, but the middle one has been a bottleneck since February..."

PAIN: CAPACITY TIMING: FEB 2026 QUANTIFIABLE

K. Reinhardt · Plant Director

"What would a phased implementation look like?"

BUYING SIGNAL STAKEHOLDER: TECHNICAL

↗ SUGGESTED NEXT QUESTION

"What does one day of downtime on that middle line actually cost you?"

A different bet

Not another AI SDR.

11x and Artisan promised AI would replace your sales team. The market spoke: by Q1 2026, customer churn on autonomous AI SDRs ran 70%+ in the first three months, and prospects detected machine-generated outreach in the first line. We took the opposite bet.

The autonomous AI SDR bet

Replace the rep.

AI sends emails autonomously, at volume
No human in the loop
Quality degrades the more it sends
Buyers detect AI tone, response rates collapse
LinkedIn restricts automated activity
Result: 70%+ churn in 3 months — TechCrunch, March 2026

The Sales Gym bet

Coach the rep.

AI handles research, drafts, signals, follow-up
Human stays in command of every conversation
Champion Mode coaches live during meetings
Buyers talk to a real person, with better preparation
No platform fights LinkedIn or anyone
Result: ~70% of the busywork automated, 100% of the judgment preserved

We make AI an amplifier, not a replacement. The reps you already hired close the deals. The AI handles everything that doesn't have to be human.

The state of B2B sales, 2026

Your reps spend 70% of their day on work that doesn't close deals.

CRM hygiene. Research no one reads. Templates that sound like translated US software. Calls without preparation. And when the negotiation finally happens, the junior rep is alone in the room. We measured it across 47 German sales teams.

01 / RESEARCH

2.3hrs

Lost per rep, per day, on prospect research

Reading LinkedIn profiles, searching for trigger events, finding direct dials. Work no customer ever sees.

02 / TONE

73%

Of cold emails feel like translated US software

"I hope this email finds you well" doesn't land in German inboxes. Yet that's what most AI tools generate.

03 / PREPARATION

8min

Average prep time before a customer meeting

When deals are €100K+ and cycles run 6 months, eight minutes of preparation is malpractice. Yet it's the norm.

04 / COACHING

1×

Coaching session per rep, per quarter, on average

Coaching is what turns juniors into closers. In practice, it happens once a quarter, in a team meeting, by gut feeling.

Four pillars · one closed-loop sales process

An AI that does the boring work, so your reps do the closing.

Sales Gym replaces eight tools with one. Prospecting, outreach, live coaching, performance — all designed for the way real B2B sales actually happens. Not just better email automation.

01 — PROSPECTING

Right accounts, not all accounts

ICP-matched lists from European data sources — Handelsregister, Bundesanzeiger, Companies House, INSEE — not US scrapers that miss the German Mittelstand.

Natural-language ICP builder
European intent signals
Account-plan auto-generation
Verified emails & mobile numbers

02 — OUTREACH

Sequences that sound like you

The AI learns how your team writes — sentence rhythm, sign-off, formality level — and produces outreach that doesn't read like ChatGPT.

Voice-cloned email drafts
Multi-channel: email · LinkedIn · phone
Native deliverability infrastructure
Reply detection & auto-tagging

03 — CHAMPION MODE

A coach in their pocket

During the actual meeting, the AI surfaces objection responses, references, next questions, and closing lines — silently, in real time. The rep stays in command.

Live transcription + signal extraction
Whisper coaching on phone calls
Objection panel with ranked responses
Auto-drafted recap & CRM update

04 — PERFORMANCE

Forecast you can actually trust

Deal scoring with explainable reasoning. Forecast accuracy tracked per rep over quarters. Manager scorecards in real time. No more Excel.

Explainable deal scoring
Forecast accuracy per rep
Real-time manager scorecards
Stage-stagnation alerts

Customer proof · DACH cohort, Q1 2026

Results, measured over 90 days.

These are averages across our first 16 pilot customers — Mittelstand B2B teams of 5 to 40 sales reps across machinery, insurance, logistics, and IT services.

3.2×

More meetings booked per SDR

From 1.2 to 3.8 qualified meetings per SDR per week

4hrs

Saved per rep per day

Eliminated from research, CRM logging, and follow-up admin

+23%

Win rate on assisted deals

Champion Mode deals close at higher rates than control

94%

Forecast accuracy

Up from 71% before Sales Gym, measured over 2 quarters

Stefan Brandt

VP SALES

Müller Maschinenbau GmbH
180 employees · Sondermaschinenbau · NRW

We hired a junior SDR in March. With Sales Gym, she booked her first €80K demo in week three. Without it, that takes nine months. Champion Mode is the most valuable piece of software my team has ever used.

How we compare

We don't play the same game as US sales tools.

Apollo and Outreach are great prospecting engines. We're a complete AI sales team — built in Europe, for European buyers, with live in-meeting assistance no US tool ships.

Capability

Sales Gym

Amplemarket

Apollo / Outreach

Live in-meeting coach (Champion Mode)

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Whisper coaching during phone calls

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Native German voice AI (inbound + outbound)

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European registry data (Handelsregister, Bundesanzeiger)

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DSGVO-native by default · Frankfurt hosting

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Forecast accuracy tracking per rep

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Flat team pricing (not per seat)

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Multi-channel outreach (email, LinkedIn, phone)

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CRM integration (HubSpot, Salesforce)

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Pricing · transparent & flat

One price per team. No per-seat roulette.

You shouldn't pay more because you hired another rep. Three packages, published clearly. Annual billing only — we don't optimize for churn.

STARTER

For teams of 3 to 8 reps just turning on AI.

€ 1,490 / month

Billed annually · up to 8 seats included

Full Prospecting + Outreach pillars
European data sources included
HubSpot · Salesforce · Pipedrive sync
DSGVO + Frankfurt hosting
German + English UI & AI
Champion Mode (available as add-on)
Voice AI HalloMia (add-on)

Start with Starter

CHAMPION

The full Sales Gym, including the in-meeting coach.

€ 2,990 / month

Billed annually · up to 20 seats included

Everything in Starter, plus —
Champion Mode: live meeting co-pilot
Whisper coaching on phone calls
HalloMia voice AI (inbound + outbound, DE/EN)
Forecast accuracy tracking per rep
Manager scorecards in real time
Industry packs (Maschinenbau · Logistik · IT)

Choose Champion →

ENTERPRISE

For sales orgs of 20+ reps with custom needs.

Custom

Quoted on usage · ISO 27001 ready

Everything in Champion, plus —
Custom industry packs
Dedicated success manager
SSO · custom data residency
API access & custom integrations
Quarterly business reviews
Priority engineering support

Talk to sales

⏤ 30-day money back guarantee. No credit card to start. No annual lock-in until day 31. ⏤

Questions you'll ask anyway

The honest FAQ.

No, and we'd push back if you wanted it to. The "fully autonomous AI SDR" experiments of 2024–2025 mostly failed because B2B buyers detect machine-generated outreach and reject it. Sales Gym is an AI extended team — it does the research, drafting, logging, and coaching, while your humans handle the conversations and relationships.

Yes. All data is hosted in Frankfurt, never leaves the EU, and we sign an AVV (Auftragsverarbeitungsvertrag) with every customer. Call recording requires documented two-party consent. We're EU AI Act ready and pursuing ISO 27001 certification. Your Datenschutzbeauftragter will be happy.

Most customers send their first AI-personalized outreach within five business days. Champion Mode takes another week to fine-tune to your team's tonality and playbook. Full deployment, including CRM integration and industry packs, completes within 30 days. You get a dedicated onboarding lead, not a self-serve portal.

Native bi-directional sync with HubSpot, Salesforce, and Pipedrive. We also offer a lightweight built-in CRM for teams that don't run one yet. Microsoft Dynamics and SugarCRM are on the roadmap for Q3 2026.

German and English are both native-quality today, including formal/informal register, regional conventions, and B2B tonality. French, Spanish, and Italian launch in Q3 2026. We won't ship a language until German-quality is matched.

Per-seat punishes you for growing. A team scaling from 5 to 15 reps shouldn't see their software bill triple. Flat team pricing means you can put trainees, junior reps, even partner reps on the platform without thinking about cost. We make money when you grow, just not on every additional login.

You keep your data — full export in CRM-compatible format. We delete our copy within 30 days of cancellation as required by DSGVO. No clawback, no penalties, no last-minute price hikes. Month 1–30 is risk-free under our money-back guarantee.