Pillar 01 · Prospecting

Right accounts, not all accounts.

Sales Gym pulls the right accounts from European registry sources — not from US scrapers that miss the Mittelstand. Then it scores them against your closed-won deals, watches for trigger events, and surfaces who to contact today.

Book a 30-min demo See Champion Mode next
4.2M
German companies in registry data
<3%
Email bounce rate (EU contacts)
87%
Mobile phone connect rate
2.3hrs
Saved per SDR per day
How prospecting works

Four steps. One workflow. Done by the AI.

Your SDRs stop spending mornings on data hygiene and afternoons on LinkedIn scrolling. Sales Gym does the work; they spend the day on conversations.

Step 01 · ICP definition

Describe your ideal customer in plain language.

"Find me Maschinenbau companies in NRW and Baden-Württemberg with 80–300 employees, recent leadership change, no SAP in stack, and a focus on Sondermaschinen." Sales Gym turns this sentence into a structured filter, runs it, and surfaces the matching accounts.

The AI also backwards-fits your ICP from your closed-won deals — finding the patterns you didn't realize you had.

Build ICP from description
AI-PARSED
IndustryMaschinenbau, Sondermaschinen
RegionNRW · Baden-Württemberg
Employee count80–300
Tech filterNo SAP detected
Trigger filterRecent leadership change
Matching accounts247 found
Step 02 · European data enrichment

Real German data, not US scrapings.

Sales Gym connects live to Handelsregister, Bundesanzeiger, Northdata, and EU-licensed sources. Every account comes with verified company data, financials from the most recent Jahresabschluss, organizational ownership, and phone-verified mobile numbers.

Bounce rate under 3%. Mobile connect rate 87%. Industry standards are 10%+ and 30%, respectively.

Live data sources
8 CONNECTED
Handelsregister● LIVE
Bundesanzeiger● LIVE
Northdata● LIVE
Cognism (mobile-verified)● LIVE
LinkedIn Sales Nav● LIVE
XING (DACH)● LIVE
Step 03 · Trigger event detection

Strike when the iron is actually hot.

Sales Gym watches your ICP accounts for buying signals — and not just LinkedIn job changes. German-specific triggers: new Geschäftsführer, Bundesförderung approved, Insolvenzverfahren initiated against a competitor, public Ausschreibung issued, Stellenausschreibungen indicating growth, Standortexpansion announced.

Triggers land in the SDR's morning briefing with reasoning: "Schäfer Verpackung announced a new GM yesterday — recommended outreach in the next 5 days while change is fresh."

Hot signals · today
3 HOT
Schäfer VerpackungNew GM announced (Sep 12)HOT
Berner TechnikBundesförderung €2.4M approvedHOT
Müller Industrie4 production engineer roles openedHOT
Step 04 · Account-plan generation

A 10-minute brief replaces 2 hours of research.

For every account in the day's queue, Sales Gym pre-generates: the likely org chart, who the buying group probably contains, what their probable pain points are (based on industry benchmarks and signals), and what entry hypothesis the SDR should test on first contact.

Your SDR opens the brief, scans for 8 minutes, hits dial. Their first sentence is informed; the prospect notices.

Account plan · Schäfer Verpackung
PREPARED
Likely buying groupGM · Plant Dir. · CFO
Probable pain (signal-based)Capacity bottleneck
Entry hypothesisDiscuss line-2 throughput
Similar customerBerner Maschinen (won)
Recommended channelPhone → LinkedIn → email
We used to argue about whether our ICP was right. Now Sales Gym shows us exactly which closed-won pattern each new account matches. Three months in, our win rate on AI-suggested accounts is 2.4× higher than on accounts we picked ourselves.
Dr. Klaus Heinrich
CHIEF REVENUE OFFICER
Berner Technik GmbH
340 employees · Industrial automation · Bayern
What's included

Everything in the Prospecting pillar.

Included in both Starter and Champion plans. No add-ons, no per-lookup credit roulette.

01

Natural-language ICP builder

Describe your ideal customer in plain English or German; Sales Gym builds the structured filter and returns matching accounts in seconds.

02

European registry integration

Live data from Handelsregister, Bundesanzeiger, Northdata, plus Companies House (UK), INSEE (FR), and registers across Europe.

03

Verified contact data

Phone-verified mobile numbers (87% connect rate). Email validation with under-3% bounce rate. Direct dials where available.

04

German-specific trigger events

Geschäftsführerwechsel, Bundesförderung, Insolvenzen, Standortexpansion, Ausschreibungen, hiring surges — all monitored.

05

Lead scoring with explainable logic

Every account gets a fit score from 0-100 with reasoning. Your SDRs know exactly why an account is being prioritized.

06

Account-plan auto-generation

Per-account brief with org chart, buying group, pain hypotheses, and entry recommendation. 10 minutes of prep, not 2 hours.

See Sales Gym prospecting on real accounts from your market.

We will load your ICP description, pull live results from German registry data, and show you what the next 30 hot accounts look like.